Reasons Why Inclusivity Has Taken Over the Fashion Scene: The word fashion is equated to the latest trend, particularly in clothing, footwear, accessories, makeup, and hairstyle.
It also resembles change as this often relates to the prevailing style and behaviour at a particular time. And one change currently taking over the fashion industry is inclusivity.
Inclusivity Defined
Inclusivity refers to the practice of involving people who are marginalized or those who are often excluded. Inclusivity and diversity are commonly associated with each other, but the former is more of a mindset allowing the behaviour to embrace the latter.
For instance, a group may not be composed of diverse individuals but may exercise inclusivity resulting in heterogeneity in their content and practices.
The fashion industry is one wherein inclusivity and diversity has been noticeable.
Reasons why inclusivity has become a commanding subject in the fashion scene
Consumer Demand
The primary reason for inclusivity is the demand made by consumers. Today’s shoppers have evolved to be more confident and vocal about their ideas which makes them question the standards.
Social conditioning may have dictated the ideal size of a model, but customers are now suggesting and urging more brands to cater to the needs of most consumers.
Opportunity for Revenue
Another clear fact, why inclusivity is being embraced in the fashion industry is the profit to gain when a more comprehensive market is acknowledged. A good example is in women’s lingerie and curvy fashion.
Before, underwear for plus-size women was only offered by a few brands. However, the capitalization opportunity led to more labels to include various products for plus size women in their product range.
Awareness
Changes in cultural and political aspects, as well as consumer activism also push the fashion industry to adopt inclusivity.
Consumers’ voices are highly regarded, and brands are becoming politically conscious, which urges them to show more efforts to work more inclusively.
Various fashion industry players have also become cognizant of the need of consumers such as those with health and mobility challenges.
The demand for adaptive clothing has been regarded due to the rising number of individuals living with a disability.
Social Media
Social media also played a significant role in the discernment of the notion of inclusion and diversity. Inclusivity was easily publicized and communicated to society through various social media apps.
This led fashion players to be more conscious of the concepts they implement and to think of how they can cater to a more extensive consumer base.
Consumers are becoming vocal as well, making industry players more cautious of how they portray their product and to ensure that their campaign caters to everybody to avoid scandals and criticisms.
Not to mention that social media is an effective platform for consumer activism to influence and publicize their claims.
Inclusion is a significant concept that made its way to the fashion scene. This awareness not only reflects the clothes in fashion but rather includes the people and the processes in the industry.
When opportunities are equally provided to members in the fashion scene, it will enrich the experience of consumers and benefit all of society.
So, no matter the reason why inclusivity is being regarded now, the important thing is how this development can affect generations to come.
No Comments